Super Bowl is the most favorite annual championship game of advertisers and this year Super Bowl XLVI is the 5th year of Hyundai as its advertiser. Hyundai has lined up 5 ads of games that will be launched on 5th February. Following is the description about two much talked-about advertisements Cheetah and Think Fast;

Cheetah: Cheetah will be based on 30 seconds, in this ad a fast Cheetah is shown in race with new and improved Veloster Turbo on a long and open road. Have a look at this attractive ad;

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Hyundai surprised its customers and competitors with the launch of 2012 Sonata which is a vehicle with improved fuel efficiency and superior interior volume. Estimated fuel economy of this powerful car is 34mpg on the highway. Let’s discuss its features and specifications in detail;

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Hyundai has modified 2012 Hyundai Elantra and equipped it with improved features to provide enhance comfort, convenience and safety to passengers and driver. New models of Hyundai Elantra which are powered by engine with automatic transmission also feature Active Eco Function which improves the performance of engine and make its fuel efficient. Let’s discuss the 2012 Hyundai Elantra in detail;

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About 60 percent of the oil consumed daily by Americans is used for transportation, and about 45 percent is used for passenger cars and light trucks (Sherwood Boehlert). Fuel prices are increasing at an alarming rate and now people prefer fuel economical cars especially when they think of buying passenger cars. Hyundai tried to improve the fuel economy of its 2012 model passenger cars and if you love Hyundai as automobile brand and looking for best one the following list of “Best 5 Passengers Cars from the House of Hyundai” will guide you.

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2012 Azera is a large size Sedan which is based on fluidic sculpture design and Hyundai has employed smart technology in this new and stylish car to make it attractive and stylish.

Powertrain

2012 Azera is powered by 3.3L GDI engine with 6-speed transmission which produces 293 Horsepower and its estimated combined mpg value is 23. Azera offers improved fuel economy than Nissan Maxima, Buick LaCrosse V6 and Ford Taurus. Users can also use the Active Pro Mode of this powertrain which helps to attain better and improve fuel economy.

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Erma Bombeck said, “Car designers are just going to have to come up with an automobile that outlasts the payment.” Hyundai is the renowned automobile brand which is working on this notion and keeps on introducing new cars for every segment so that all users can enjoy the drive according to their needs and level of affordability. 2012 Hyundai Veloster is among the trendy and stylish cars of Hyundai that was launches on 10th of January 2011; in it Hyundai has integrated many entertainment and connectivity features and Blue Link in one of the prominent feature.

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Hyundai is planning to bring some really excited models for future; the company has announced seven new or redesigned models for the coming stretch of 24 months that is going to be ended in the fall of 2011. The company has a very strong aim to change the looks of showrooms with its future models and they are also claiming that the pace won’t end after these models will reach the streets.

The upcoming models include: the redesigned sub-compact car Accent, redesigned 2011 Elantra, small sporty coupe Veloster, Sonata Turbo, Azera, Equus, Tucson and some others. The company is really working hard on the development of all these models so that all the releases can be made according to schedule.

This thing has also been planned that after 2011 when all the scheduled releases will be made, the company will bring significant new entries in 2012 and 2013. The Hyundai’s first fuel cell electric vehicle and some other exciting models will be brought in that next lineup.

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The Automotive Hall of Fame will award its coveted 2010 Distinguished Service Citation to John Krafcik, Hyundai Motor America president and CEO, on January 15, in conjunction with the Detroit Economic Club.

Photo by floraflickr

Hyundai’s long list of achievements in 2009 include sales growth of eight percent, outpacing the industry in market share gains, successfully piloting Hyundai Genesis to the company’s first-ever North American Car of the Year honors and launching the innovative Hyundai Assurance vehicle return program.

“The Distinguished Service Citation is aptly named, for it recognizes those leaders who have distinguished themselves for the outstanding service they provide to the motor vehicle industry and to their respective organizations,” explains Jeffrey Leestma, president, Automotive Hall of Fame. “It’s a rare honor indeed. In 70 years, just 431 industry executives have received Distinguished Service Citations.”

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During the extreme cold winter season where the children are struggling against the economic climate, Hyundai USA is supporting them by supplying 1000 winter jackets to overcome the extreme ends.

Photo by Scott Dukes

They are doing this in association with Focus: HOPE, a well recognized firm that is working hard for human rights and civil right, located in Detroit.

Hyundai will distribute winter jackets to children, families and several groups to the participants of the HOPE village initiatives.

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Hyundai Motor America is providing new sales support program for the American buyers. The American Automakers including Hyundai, have suffered most during the recession period. Now they are coming up with the new strategies to increase sales.

Photo by lee.ekstrom

Hyundai initiated in January 2009, a unique consumer protection initiative. This bold initiative envisages the buyers of Hyundai can return their vehicles to the company if hit by economic uncertainties. This complimentary service is termed Hyundai Assurance and is all cost free.

Hyundai is extending this program through 2010. They advocate that costly purchase causes tremendous stress on customers who lose their income unexpectedly due to recession or any other reason link to it. So they can return the new vehicle and feel free. This new strategy prompted confidence among the Americans and Hyundai sales increased over 6% in 2009 and improved their market share.

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