Honda Earned Eminent Ranking in 2011 J.D. Power and Associates Initial Quality Study
Honda has proved itself the most eminent brand among all the automobile companies, its aim is to provide high quality and performance oriented vehicles to the people which assure them about the safety, reliability, eco friendly and fuel efficiency statistics. For 2011, Honda has achieved the finest ever position in the IQS (Initial Quality StudySM) of JD power and associates. A part from this Honda is also leading the automobile industry with its seven models and won the utmost first excellence ranking in their particular segments, which also includes top-selling Accord and Civic models of Honda.
J.D. Power and Associates’ Initial Quality Study plays a significant role for customers in estimating the excellence and design of innovative automobiles. Since 1987, J.D. Power and Associates has been reviewing vendors to determine the primary excellence of novel automobiles after the initial 90 days of possession. Tetsuo Iwamura, president & CEO of American Honda Motor Co., Inc said, “Creating products of the highest quality and value is the foundation of our business, and it begins with a deep understanding of the customer. These results are an important demonstration of our focus on the customer and the tireless efforts put forth by Honda associates throughout our organization—in R&D, in manufacturing and in sales—to exceed their high expectations of Honda and Acura.”
In the manufacturing area, 2011 study acknowledged 3 Honda plants for better quality that includes latest U.S. auto plant of Honda situated in Greensburg, Ind. Honda Manufacturing of Indiana won the Platinum Plant Quality Award, this plant produces the Civic Sedan and it is among three plants around the world to won this rank. Silver Plant Quality Award, has been won by the Suzuki plant situated in Japan and Ohio plant won the Bronze Plant Quality Award. Civic compact car which is produced in North America has been marked as the leading one among the 7 models of Honda which won the initial quality score. Other models includes compact crossover SUV, CR-V, the Accord Crosstour and the Ridgeline.