Hyundai Unique Marketing Campaign in Super Bowl XLVI
Super Bowl is the most favorite annual championship game of advertisers and this year Super Bowl XLVI is the 5th year of Hyundai as its advertiser. Hyundai has lined up 5 ads of games that will be launched on 5th February. Following is the description about two much talked-about advertisements Cheetah and Think Fast;
Cheetah: Cheetah will be based on 30 seconds, in this ad a fast Cheetah is shown in race with new and improved Veloster Turbo on a long and open road. Have a look at this attractive ad;
Think Fast: Think Fast advertise the Hyundai Genesis Coupe and it carries a unique idea hopefully you will like it;
Steve, Shannon, vice president of Marketing, Hyundai Motor America said, “In developing this year’s in-game creative, we recognized the brand has built a strong reputation for great value, fuel economy, warranty, safety and quality – all the rational attributes for buying a vehicle. Typically, Hyundai hasn’t been top-of-mind with shoppers looking for performance and modern design – attributes that inspire an emotional connection. However, the just-announced Veloster Turbo and restyled Genesis Coupe R-Spec supply the lineup with plenty of performance credentials for a youthful audience looking to complement great design and features with cars that are fun to drive.”
Leading automobile manufacturers planned their marketing campaign and advertised their vehicles through different interesting ads. Lexus first Super Bowl Commercial also appeared during super Bowl XLVI.