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MINI Showroom Will be launched in Growth Intensive Jordan
Success of an established brand depends on the growth aspects of particular region, replying of this concept MINI brand were launched in Jordan. Middle East is the focal point of global automotive companies just because of its growth intensive nature. BMW started extension of MINI Lineup in 2009 and now MINI is available in above 100 countries, in 2011 its sales increased to 77% in Middle East.
Mini Roadster: The latest craze
Mini’s two doors, two seat roadster is the latest craze in 2011. Roadster concept was disclosed at the Frankfurt Motor Show for the first time in 2009. Roadster unique feature is a manual folding top which makes the car lightweight, less complex and less expensive. There is a significantly different paint finish giving Roadster a sportier look. The white-and-gold color scheme adds to the elegant fashion theme.




