• January 9, 2014

BMW attends the Consumer Electronic Show (CES) in Las Vegas

BMW attends the Consumer Electronic Show (CES) in Las Vegas

BMW presents BMWi3The BMW Group has earned a very distinctive position in the automotive industry as the world’s leading car manufacturer with innovative in-car developments. With these very unique and technologically advanced developments BMW has increased convenience for driver under its ConnectedDriver banner. BMW is improving each and every aspect of the car to increase the connectivity between the driver and the car making the driving safer and fun. Now at the 2014 CES in Las Vegas, BMW presents BMWi3 and ConnectedDrive technologies for the public. At the show, BMW delivers a brief presentation about the details regarding the research and development of highly automated driving. The project was designed to enhance the safety, comfort and efficiency of the car for the driver. BMW also announces news of its collaboration with a leader in the consumer electronics industry.

In addition to the CES, the BMW offers its i3 test drive from Tuesday 7th January to Friday 10th January at Silver Lot 3. The media personals will be able to enter the Lot from 10:00a.m.-4:30p.m. (7th January), 9:00a.m.- 4:30a.m. (8th January), 9:00a.m.- 4:30a.m. (9th January) and 9:00a.m.- 3:00a.m. (10th January). The BMW i3 is the band’s first fully electric car under its ‘i’ brand that is constructed from the ground up and is made of lightweight carbon fiber. The car is powered by a 110 lbs electric motor paired with a 22kWh lithium ion battery pack producing 170 horsepower and 184 lb ft of torque. The battery pack is able to push the car up to 100 miles with zero emission. The BMW i3 will hit the showrooms in the second quarter of 2014 with an expected price tag of $45,200 without any destination and handling charges. Other information about BMW’s i3 and the Consumer Electronic show are available on BMW’s site.

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