Automakers understand the amount of competitiveness that they experience in the market and therefore they come up with various options that can impress buyers to buy their new cars. Cadillac has now come up with better marketing strategy that can offer better buying experience to 2014 Cadillac ELR buyers. The American automaker made an announcement that early buyers will get a complimentary 240 volt home charging station when they purchase the car. Cadillac believes that this will allow them to get more consumers for the 2014 ELR as they are offering better technology with the vehicle.

Cadillac also said that they believe that home charging unit is a better item that they can offer to the consumers as they would like to charge their ELR right at their home. The new 2014 Cadillac ELR is an electrified luxury coupe that offers better experience to the consumers. The new luxury coupe is powered by GM EREV technology that makes use of pure electric drive and 1.4 liter gasoline powered electric generator that can generate around 217 horsepower. The car offers better charging options like once the car is plugged owners can schedule either immediate or delayed charges and they can also monitor the ELR online or through their mobile devices using RemoteLink.