- January 20, 2012
First Super Bowl Commercial of Lexus will Appear during Super Bowl XLVI
On Sunday 5th February, 2012 Lexus is going to unveil its very first Super Bowl Commercial for Super Bowl XLVI. Duration of this commercial is 30 seconds and it will be telecasted during the first half of this upcoming and much-awaited annual championship game of National Football League series. Lexus vice president of marketing Brian Smith said, “This is a big year for Lexus as we introduce nine new or updated models, and the Super Bowl provides us with an equally big opportunity to reach a highly engaged audience of 50 million people.
Have a sneak-peak of few scenes of this commercial
The star of our commercial is the all-new 2013 GS which launches in February and kicks off a pivotal era for the Lexus brand. The spot also will convey that even more products are waiting in the wings and are anxious to hit the road.”
Media channels of Lexus has shown short trailer of this commercial, theses commercials are designed by Attik which is Roster Agency of Lexus. Lexus vice president of marketing Brian Smith also explained the concept of TweetDrive and said, “TweetDrive Engineered by Lexus offers a unique way to challenge sports fans to put their knowledge about football and social media to the test. There is a lot of excitement about football this time of year and Lexus is pleased to join in the action through this program. It’s also a great way to build on the anticipation created by our upcoming Super Bowl ad, a first for Lexus.”
Super Bowl XLVI is much awaited championship series and people are desperately waiting for it. Many leading global brands smartly planned their strategies and linked their promotional campaign with it. One among them is Bridgestone; this leading tire manufacturer brand has related it’s hot and performance focused brand campaign “Time to Perform” and its ads will also be telecasted during this annual championship game series.