Scion, is the youth brand of Toyota and you will see it in its dazzling form with cutting-edge interactivity at the 2013 Chicago Auto Show. Millions will flock to the Auto Show to see the iconic lineup of the brand. The 2013 Scion FR-S compact will be the center of attraction in the show. The rear-wheel drive sports car has won several awards and praise from numerous media outlets ever since it went on sale last spring. It won Best of 2013award. A special FR-S is planned to be used in the 2013 Toyota Grand Prix this April at Long Beach celebrity race.

You will find an interactive counter for each of Scion’s five product offering. The purpose is to help the guests with detailed vehicle information and get familiar with the brand culture imagery with just a light touch of a hand. Scion fans can follow the brand on Twitter and Scion Instagram. There is a live social media feed on a huge LED video display.

As thousands of young people visit the Chicago Auto Show, the key to the exhibit is interactivity. This exhibit has been designed to appeal to the younger audience with those hi-tech amenities and interactive activities.

Scion, was developed keeping in mind the younger generation. The Toyota Motor Sales (TMS), U.S.A keeps those youthful buyers in mind and strives to offer distinctive products and follow a consumer-driven process. One can expect some ground-breaking models offering a wide array of standard features. The Scion brand is known to apply new practices so as to engage young consumers.