- October 28, 2013
The South Korean Largest Automaker Preparing to Launch All New Genesis Premium Sedan
The South Korean largest automaker, Hyundai Motor Company held “All New Genesis Media Preview” on 24th October at the Hyundai Motor Group’s R&D Center and had previewed officially the first image of the all new Genesis premium sedan. The media event was organized for the Korea with a purpose to promote the domestic launch of the car that is expected later this year. The car is scheduled to launch in the Korean market this year with a plan to launch this car in major markets of the world in 2014.
The Korean automaker invested 500 billion KRW in the production project of the all new Genesis and the car took four years in completion. The aim of the company was to manufacture a world class rear wheel drive premium sedan. The car features a premium yet distinctive design and cosmetics, the best chassis system never offered in its class, high end safety features and cutting edge styling, convenience and technology features as well as the car is designed to deliver the European driving standards and R&H performance. The new Hyundai Genesis is designed with great care and so it conveys the Hyundai’s identity “Modern Premium” because the car is loaded class leading product and equipment competitiveness.
The Head of Hyundai Motor Group’s R&D Center, Moon Sik Kwon said, “Launched in 2008, Hyundai’s first premium rear-wheel drive sedan Genesis surprised the industry with its outstanding product competitiveness. The evolved all-new Genesis is the product of Hyundai’s best resources and capabilities and we strongly believe it will be a game-changer in the market.”
With the integration of the new technology under the hood of the all new Genesis, the new vehicle is now improved in each and every aspect and the new electronic control suspension will improve the car’s stability on the road.